Last Updated: June 14th, 2026
1. Introduction
LivAura (“we,” “us,” or “Platform”) operates an online and mobile-based business discovery service. This Privacy Policy explains how we collect, use, and protect personal data in compliance with the EU General Data Protection Regulation (GDPR) and the Dutch GDPR Implementation Act (Uitvoeringswet AVG).
2. Data Controller
LivAura is the data controller for the processing of personal data described in this policy:
- Legal Name: LivAura (Eenmanszaak)
- Address: 78 Teakhout, 1507 EM, Zaandam, Netherlands
- Chamber of Commerce (KvK): [As registered]
3. Data We Collect
We collect data necessary to fulfill the “Merchant Participation & Category Leader Agreement”:
- Merchant Details: Name, business address, KvK number, and contact person details.
- Financial Data: Bank account details and billing history for the “Initial Payout” and “Paid Listing Fees”.
- Platform Usage: IP addresses, device identifiers, and logs of how you use the Platform Services.
- Content: Trademarks, logos, and business descriptions provided for the “Category Leader” tag.
4. Purpose and Legal Basis
We process your data based on the following legal grounds:
- Performance of Contract: To manage your subscription and the “Category Leader” designation.
- Legal Obligation: To comply with Dutch tax laws and financial reporting requirements.
- Legitimate Interest: To improve our “visibility and promotional labels” and ensure platform security.
5. Data Sharing & Third Parties
We do not sell your data. We share data only with:
- Cloud Providers: For hosting the online and mobile-based services.
- Payment Processors: To handle invoices for the “Initial Payout” and recurring fees.
- Regulatory Authorities: When required by Dutch competition law or ACM guidance.
6. Retention Period
- Active Agreements: Data is kept for the duration of the Agreement.
- Post-Termination: Financial records are kept for 7 years to comply with Dutch tax authority (Belastingdienst) requirements.
- General Inquiries: Up to 24 months after the last contact.
7. Your Rights (GDPR)
Under the GDPR, you have the following rights:
- Access/Rectification: You can request a copy of your data or correct inaccurate information.
- Erasure: Request deletion of data once the “lock-in” period and legal retention requirements expire.
- Objection: Object to processing based on legitimate interests.
8. Data Security
We implement technical and organizational measures to protect your data against unauthorized access, consistent with our Merchant obligations.
How this links to your Merchant Agreement
Clause 13A.2: This document becomes part of the “contractual framework” governing the Merchant’s use of the Platform.
Clause 9.2: This policy fulfills your contractual promise to process data in accordance with a Privacy Policy.